If you are lucky and doing a great job on an exiting account, you will get a notice to renew your contract for services instead of a notice that the customer is putting the account out to bid. When this happens, it’s time to give some long hard thought to what it will take to get the longest renewal possible and how to increase profits or at least keep them where they currently are. Here are three areas that I would focus on to improve your chances of success. (more…)
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